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Like a song for practice that eventually turns into an artistic melody, we at ETUDE also want our customers to discover their own unique beauty through the most playful and memorable experiences with ETUDE.

Featured Products

Backed by over 30 years of skincare research, Etude's SoonJung line carries on the legacy of Amorepacific's original 1988 “SoonJung." Designed for sensitive skin, it provides gentle, calming care for today's growing concerns around skin irritation.

EEtude comes from...

Inspired by Chopin's “Études,” ETUDE believes beauty is a journey of playful self-discovery.

Just as a practice piece becomes a beautiful melody, we invite you to explore your unique beauty through joyful, memorable moments of self-care.

At ETUDE, we celebrate the fun of discovering what makes you YOU.

By sharing creative, personalized ways to care for yourself, we're building a vibrant “Beauty Play Culture” together.